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Neither rain, nor sleet, nor snow...

"You Gotta Be Kidding!"
by Mickey Charles CEO, The Sports Network

The Sports Network
The front view of The Sports Network headquarters shows the aftermath of the Blizzard of 2003.
Philadelphia, PA (Sports Network) -- You know the rest. It is usually attributable to the rounds of hardy postal employees, steeled against the elements, impervious to the slings and arrows of Mother Nature and able to handle any sudden change in atmospheric conditions, drastic reductions in the temperature, gales, hurricanes, blizzards or thunderstorms. They are a rugged breed, near Spartan and fearless in the face of whatever adversity the weather may put in their path.

In this instance, however, when the east coast was being pelted with one snowstorm after the other, more than 30" of flurries and squalls, a literal blanket of white covering the region, overwhelming Delaware, Baltimore, Washington D.C., Pennsylvania, New Jersey and New York, creating emergency situations and none but emergency vehicles being permitted on the roads, The Sports Network refused to be deterred.

The nation's premiere real time sports wire service continued to transmit, to report on sporting events that had not been canceled or postponed.

Staunch, steadfast, strong-willed, stubborn and dedicated to the task, four wheel drives holding firm to the road, others walking the mile or two to the offices (take that Abe Lincoln!), sleeping in the dormitory set up for just such emergencies, the business of sports continued.

You must be adventuresome and spirited, dedicated and daring. There is a bold and intrepid air of confidence that translates into a firmness of purpose, a resolve to complete the task. While the rest of the northeastern part of the nation wondered when they would dig out, planes would be permitted to head to the sunnier climes of the South as well as the historical venues of Europe and the business meetings that awaited in Los Angeles or San Francisco, touching base with the minute to minute occurrences in the world of sports was available to all at www.sportsnetwork.com.

The Post Office and banks of this country got lucky thanks to Presidents Day, the busiest holiday weekend of the year according to Nevada. Theirs was a day off from the get go. They did not, however, intend to spend it shoveling, gathering firewood, and finding a way to the super market to store up on bread, milk, juice, snacks. Being the first one on line at the video store was a challenge unto itself when all that was left was King Kong, the original version, and Gone With the Wind.

Self-serving and applauded adulation while we stand back and congratulate ourselves is not the intent here. Commendatory thanks and praise are the order of the day. Life, as we know it, had come to a standstill on the east coast, where The Sports Network headquarters are located, in suburban Philadelphia. But, life, as we know it, is the business of sports and it takes place in most places no matter what the climatologists and forecasters have in store for us.

A giant bottle of whiteout was applied to the area throughout the night and into the morning. It continued to be administered intermittently throughout the day. The staff of The Sports Network darted perilously between applications in deceptively risky fashion. If enough games were put off to another day there just might be enough time for a giant snowman dunking a giant snowball. What, you expected some normalcy from us, like the usual with the coal eyes, carrot nose and jelly bean buttons with an old scarf and some discarded hat? Nah! If we do it, we do it right.

That is the nature of The Sports Network?we do it right, through rain, sleet and snow. Do you think that we are going to let a few feet of the fluffy stuff deter us? You got to be kidding!